Strategic Advisory

When your brand is ready for
strategic thinking at the highest level.

National speaker
7-city Australian & NZ tour

80,000+ engaged Instagram
followers across 2 accounts

20+ years across brand, business,
PR and marketing strategy

$48M+ brand portfolio
under management

Nikki Milne - Business Advisor

The Perth Collective's Strategic Advisory brings executive-level brand and business strategy directly into your leadership team without a full-time hire.

Most brands don't need another agency.
They need someone who can think.

There's a level of strategic clarity that can't be outsourced to a campaign, a content calendar, or even the best PR team in the country. It comes from having the right person in the room, someone who understands your brand, your market, and your business well enough to shape the decisions that matter.

That's what Strategic Advisory is.

Through The Perth Collective, Nikki Milne works directly alongside brand founders and leadership teams as a senior strategic partner. Not as a consultant who delivers a report and disappears but as someone embedded in your thinking, available for the decisions that move the needle, and invested in the long-term trajectory of your brand.

This is not PR. This is not marketing execution. This is the strategy that sits above all of it.

    • A premium or luxury brand operating at $500K+ in revenue

    • Preparing for a significant launch, repositioning, or market expansion

    • Growing fast and in need of strategic direction to match that growth

    • Led by a founder or owner who wants a trusted advisor in their corner not just another agency executing a brief

    • Seeking senior-level brand and business thinking without a full-time CMO or CSO hire

    • Luxury and premium retail

    • Beauty, wellness and lifestyle

    • Hospitality and food & beverage

    • Fashion and accessories

    • Property and interiors

    • Professional services and personal brands

You're not hiring an agency.
You're hiring a strategic mind.

Nikki Milne has spent over twenty years building, scaling, and advising businesses across Australia and beyond. As founder of The Perth Collective, she has led PR and marketing strategy for some of Australia's most recognised premium and luxury brands, managing a portfolio of over $48 million.

Her advisory work draws on the full breadth of that experience — brand positioning, launch strategy, business direction, media, and market growth. She has worked at every level of business, from the ground up, which means the advice she gives is grounded in reality, not theory.

Nikki works with a small number of advisory clients at any time. This is intentional. The depth of involvement this model requires demands genuine focus — and that's exactly what you get.

Credentials at a glance:

·       Founder, The Perth Collective PR & Marketing Agency

·       $48M+ brand portfolio under management

·       20+ years across brand, business, PR and marketing strategy

·       National speaker 2026 L'Oréal Professional 7-city Australian & NZ tour

·       Multiple 7-figure businesses built from the ground up

·       80,000+ engaged Instagram community across two accounts

How it works

Every Advisory engagement is bespoke scoped and priced based on the brand, the stage of business, and the level of involvement required. Below is what a typical engagement includes.

What's included:

·       Weekly or fortnightly 1:1 strategy sessions with Nikki

·       Brand positioning and market differentiation strategy

·       Launch strategy and go-to-market planning

·       Business direction and growth strategy

·       Media and PR strategic direction (separate to agency execution)

·       Access to Nikki for key decisions, pivots and critical moments

·       Introductions to The Perth Collective's network and services where relevant

 

ENGAGEMENT STRUCTURE

Minimum engagement   3 months

Sessions   Weekly or fortnightly, depending on scope

Access   Direct access to Nikki between sessions for key decisions

Capacity   Limited, Nikki works with a small number of advisory clients at any time to ensure full focus and availability

Advisory vs. Agency: The Difference

Advisory is not a campaign. It's not a retainer for execution.

Our agency clients engage The Perth Collective to execute and to run campaigns, manage media, deliver events, and build brand hype. We are very good at that.

Advisory clients engage Nikki to think to shape the strategy that sits above all of the execution. To be the person in the room who asks the questions nobody else is asking and sees the opportunities nobody else has spotted.

Some clients do both. Many start with one and add the other. They are complementary but they are distinct.

Advisory engagements are by application only.

Nikki works with a deliberately small number of advisory clients. If you're interested in exploring whether this is the right fit for your brand, we'd love to hear from you.