Brand activation is a PR tool used to launch a brand itself or alternatively, a brand's new products, a new menu or services. When done correctly it generates powerful traditional media attention, influencer support and strengthens existing client relationships.


From concept design to full event management, The Perth Collective PR specialises in events that have global impact For example, an event staged for Westcoast BMW reached more than 3.5 million people via social media and was featured on platforms including in New York and China.

We create luxury, bespoke event concepts to get the whole state talking.

Our EVENT MANAGEMENT Services include but are not limited to:

  • Full event management

  • Create and facilitate concept

  • Introduce luxury event partners from our TPCPR portfolio

  • Create guest lists

  • Design and send out personalised digital or print invitations

  • Manage and monitor RSVP’s

  • Manage event coordination including run sheet, floor plan and program

  • Liaise with relevant suppliers and brief-in event

  • Organise and brief event photographers, videographers and media

  • Organise and liaise with your team throughout the event process

  • Prepare event social media and communication strategy

  • Gift sourcing and Gift Bag filling if required

  • Post Event Reporting

  • Budget Management